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Mixpanel has proven to be a versatile tool with a wide range of use cases across various departments within organizations. Users have …
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What is Mixpanel?
Mixpanel helps companies measure what matters, make decisions fast, and build better products through data. With self-serve product analytics solution, teams can analyze how and why people engage, convert, and retain—in real-time, across devices—to improve their user experience.Mixpanel serves over…
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Cloud
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Growth
$17
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Enterprise
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Cloud
Entry-level set up fee?
- No setup fee
For the latest information on pricing, visithttps://mixpanel.com/pricing
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
Product Demos
Mixpanel for Fintechs - Short demo
YouTube
Split MixPanel Integration Demo
YouTube
Improving the patient experience: User behavior analytics for healthcare
YouTube
Inside Mixpanel: Live Demo + Q&A
YouTube
Mixpanel Engagement Analytics for Confluence - quick demo
YouTube
The Practical PM with Jaya Jha Episode 10: Retention in Mixpanel
YouTube
Product Details
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What is Mixpanel?
Mixpanel helps companies measure what matters, make decisions fast, and build better products through data. With self-serve product analytics solution, teams can analyze how and why people engage, convert, and retain—in real-time, across devices—to improve their user experience.
Mixpanel serves over 26,000 companies from different industries around the world, including Expedia, Uber, Ancestry, DocuSign, and Lemonade. Headquartered in San Francisco, Mixpanel has offices in New York, Seattle, Austin, London, Barcelona, and Singapore.
For more information, visit: www.mixpanel.com
Mixpanel Features
- Supported: Insights
- Supported: Funnels
- Supported: Flows
- Supported: Explore
- Supported: Retention
- Supported: Impact
- Supported: Experiment Reporting
Mixpanel Screenshots
Mixpanel Videos
Watch our 11-minute demo video to see how Mixpanel helps companies measure what matters, make decisions fast, and build better products through data.
With our powerful, self-serve product analytics solution, teams can easily analyze how and why people engage, convert, and re...
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Mixpanel Competitors
Mixpanel Technical Details
| Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
|---|---|
| Operating Systems | Unspecified |
| Mobile Application | Apple iOS, Android |
Mixpanel Downloadables
Frequently Asked Questions
Reviewers rate Implementation Rating highest, with a score of 8.9.
The most common users of Mixpanel are from Small Businesses (1-50 employees).
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Community Insights
TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!
- Business Problems Solved
- Recommendations
Mixpanel has proven to be a versatile tool with a wide range of use cases across various departments within organizations. Users have found Mixpanel to be invaluable in improving team efficiency and promoting better organization among workgroups. The software's calendar scheduling and updating functionality has been highly successful in helping teams stay organized and on track. Additionally, Mixpanel's chat function seamlessly connects users with each other, making communication and collaboration effortless.
For some product teams, Mixpanel has been a go-to solution for product development. It allows them to improve funnel conversions and explore different user flow paths. With its sophisticated cohort analyses and retention graphs, Mixpanel aids in understanding user behavior patterns for iOS and Android apps. This data-driven approach empowers product teams to make informed decisions that enhance the overall user experience.
Marketing teams have also found great value in Mixpanel. They utilize the platform for website and mobile app analysis, A/B testing, and tracking user behavior. Mixpanel's ability to send targeted messages enables effective communication with the audience, leading to improved customer engagement. Moreover, Mixpanel's metrics provide insights into feature usefulness and lead generation, enabling marketing teams to optimize strategies and drive growth.
Sales teams rely on Mixpanel for more efficient client follow-up and comprehensive reporting. The software helps them track e-commerce platforms, analyze user behavior, and generate automated reports. By leveraging Mixpanel's data, sales managers are empowered to make data-based decisions that result in better client retention and enhanced customer satisfaction.
Mixpanel is not only used by specific departments but is widely adopted across entire organizations. Its interactive dashboard with real-time updates aids in debugging processes while providing valuable insights through predefined and customizable data sets. This allows different teams, such as marketing, tech product development, sales, and content creation, to gain quick insights into user behavior, engagement rates, conversion funnels, customer journeys, and more. Ultimately, Mixpanel facilitates data-driven decision-making and fosters a deeper understanding of customers, leading to improved business strategies and user experiences.
Users commonly recommend the following when it comes to using Mixpanel for analytics:
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Start with a small implementation: Implement Mixpanel as an MVP and allow a small team to use it before suggesting a full implementation. This approach helps understand the ease of use for end-users and ensures company growth.
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Cost-effective alternative for startups: Use Mixpanel as a cost-effective alternative for startups seeking event-level analytics. It's easy to draw funnels and understand user behavior, providing valuable insights for product improvement.
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Valuable insights and ease of use: Highly recommended for analysis, Mixpanel is easy to use and understand. It offers valuable insights into user journeys, making it a great addition to the analytics stack for marketers and product marketing teams. Users also suggest using Mixpanel for easily segmenting and filtering data.
Attribute Ratings
Reviews
(1-15 of 15)Companies can't remove reviews or game the system. Here's why
March 05, 2022
Great, safe choice for your webapp's analytics needs
We want to get analytics for how our users were using the webapp we built. Both in general (what browser, OS, country) as well as get insights into the usage of specific features - ones we're not so sure were being used, but we kept maintaining as well as new ones we just launched and wanted to see how they perform with real customers.
- Per-user breakdown of usage.
- Cohorts.
- UI isn't very intuitive for a non experienced user.
- Building dashboards and queries isn't as easy as I'd like it to be.
May 10, 2018
Provides a lot of valuable data
We are startup company, so Mixpanel is used by almost everyone in our organization. Our marketing team, product manager, sales, data analyst, and customer support all use Mixpanel on a different level. Marketing team use it as a key tool every day, and others use it when they need some particular information. The platform gives us a lot of insights about our clients' behavior.
- The best thing is the amount of data that Mixpanel provides, it is very detailed and you can look at the data from different angles
- Sales funnel tracking is very visual and convenient to analyze
- Users' behavior tracking is very detailed and accurate
- A/B testing is great
- The UI is not perfect, new users always spend significant amount of time finding hidden features and figuring out how to use the platform.
- Customer support is slow to reply
- Price is pretty high
April 18, 2018
Good Analytics Platform
Our marketing department uses Mixpanel on a daily basis. The platform allows us to track all activity that is happening on our website. It is especially helpful for funnel tracking, as we can see on what stage of their sign up process the particular group of users are and adjust our user acquisition strategy.
- Allows to track all activity that is happening on our website.
- Funnel tracking is very good, it shows on what stage of their sign up process a particular group of users are.
- A/B testing is also good, I'd say it's even better than in Google Analytics.
- Reports are not visual enough and sometimes there is some missing or incorrect data.
- Mixpanel does not provide a phone support, just email.
- User Interface looks nice, but it is not very user friendly and it is sometimes hard to find what you need on the page.
April 11, 2018
Great for mobile users behavior analyze
Mixpanel is being used by marketing team in our company. The tool helps to analyze our websites and mobile apps and see how our users behave when using the website or the mobile app. Also, Mixpanel is great for A/B testing and our team uses the tool for this purpose.
- Mobile App Analysis is great - we started using the Mixpanel when found out that it provides very detailed mobile app users' analysis.
- Good for startups - Mixpanel offers pretty good free plan, which is very useful for startups.
- A/B testing capabilities are good and the feature is very easy to use.
- Their API is not very scalable.
- Reports could be more visual and have more graphics.
- Sometimes the software is very slow.
March 05, 2018
Mixpanel - Don't Build an app without it.
We are using it in our six-person startup team. I know several other startup products are using it, and some of our established products are also looking at it. My team uses it to understand how our users are using our system. We instrument all major features. We also use it to measure our activation process. We are not using it for messaging of any sort (there are modules to send in-app and email messages).
- Great for behavioral analytics. It helps answer questions like: "how many unique users did X last week?" or "what percentage of users chose options A, B, or C for this process.
- The "live" view is awesome for keeping an eye on certain things. For example - release a new feature? Set up a live view filter to watch your users engage with that new feature. You can sometimes notice problems very quickly this way.
- Good visuals / graphs. Many options for choosing how you want to display or segment your data. Examples: linear, rolling log, etc. Can easily specify that you want Total, Avg, Unique or other counts.
- Very good, detailed support. I've never been disappointed by a response.
- The trigger based messaging system is sub-par and we don't use it. It may have improved in the last year, but we do all our messaging with Intercom and haven't looked back. The UI was clunky, and I recall that it was very difficult to create certain triggers. What you want is "when user does X+Y, but hasn't done Z, then send them a message". I recall that being very hard to set up and test.
- You can't create segments or tagged groups of users which you then use in analytic reports. This may be possible using their new Cohorts feature, but that is only available with Enterprise. What I want to be able to do is define a user segment who has done XYZ as "XYZ Group" and then filter my analytic and behavior reports by those segments. Huge gap (that may be solved by the Enterprise version, but this is way beyond our means).
February 01, 2018
A good happy medium between analytics and mobile communication
At my last company, we used it across both Marketing and Tech/Product teams. Marketing used it to send push notifications, analyze real-time data for marketing campaigns and understand funnel conversion of our app. Product/Tech teams used it to measure a/b tests.
- Real-time analytics
- A/B testing
- User Interface (it's logical and easy to understand)
- Push notifications sometimes had delays/errors and this meant us sending out erroneous messages to users.
- In-app push notifications weren't refined well (there was no expiry date on them so remained active even when no longer relevant)
- CS response was slow
January 23, 2018
How Mixpanel Fits into the Growth/Marketing Tech Stack
The entire company relied on data from Mixpanel to evaluate product feature adoption and to understand user flows. It was very useful to understand where users fell off during the onboarding phase and if users were successfully adopting new areas of the product. Many times people will assume high usage in areas of the product, but this made it very easy to argue the success of each feature release.
- Easily integrates with Segment which makes setting up event/people tracking very easy if you're already using Segment with other tools.
- Creating quick reports to share with your team is really easy and the visuals are nice looking. If you launch a new feature, you can quickly create a nice looking graph to share with your product team to let them know how things are going.
- The Live feed of events on each People profile is really cool if you need to drill into a user flow. Also, if you're not using FullStory, this live view is a great way to help users with issues since you'll know the exact set of events related to their issue.
- I didn't use the engagement features at all but it seems like they could have a better WYSIWYG editor for the emails for non-technical people using Mixpanel.
- The custom reports feature seems to be really powerful but I wish they had more resources/templates for creating custom reports. I don't code so it was really hard for me to use this feature...BUT the reports I was able to get help with, were really powerful.
- I wanted a dashboard area for all of my reports in one view. It seems like they were implementing this when I was moving jobs. If it's not available yet, they definitely need to add a master dashboard page for arranging saved reports.
April 17, 2017
Mixpanel Offers Robust Flexibility
Mixpanel is currently being used in a variety of ways by the organization. We utilize it primarily for product focused analytics and user performance metrics. However, we also utilize the Push and In-App Messaging functions to engage with end users. While it does not address a specific business problem, it does provide countless insights into the pros and cons of our products and allow us to optimize user experiences.
- Mixpanel is extremely flexible, allowing you to apply tags for virtually any user action or experience with minimal coding required. This allows analytics to be catered to specific products and the functions of those products.
- Mixpanel tracks and aggregates people properties extremely well to provide a long-term historical view of customers and all of their various interactions with the product. This provides seamless cohort building and user metrics for various teams (marketing, product, UX, etc.).
- Mixpanel allows for easy set up and analysis of A/B tests on messaging and marketing materials.
- Having a 255 property limit to be displayed in the UI has caused minor inconveniences when it comes to segmentation.
- For organizations with multiple products, aggregation and separation of projects can get tricky. An organization level option to segment across multiple projects would be a nice feature.
February 28, 2017
Useful but flawed product
We use Mixpanel data across the entire organization, although the primary users are the product management team and our CEO. Making data-based decisions is a core concept of the company, so every data point is of vital importance to the company. We use Mixpanel to determine if and when users are engaging with our products, as well as optimizing conversion funnels and seeing essential drop-off points.
- Tracking all events that happen on your website on a personal level. The closest analogy that people tend to make is with Google Analytics, but while GA lets you see how users behave in aggregate, Mixpanel lets you track how individuals behave.
- Easy funnel and A/B testing tracking - again, much easier than with Google. Must faster to integrate new events and change tracking funnels.
- Segmentation - it's easy to segment out and see how subsegments of users behave (e.g. users which came from our website from a specific traffic source).
- Mixpanel has issues differentiating between 'real' and 'spam' clicks sometimes, registering bot behavior as if it were the behavior of real users.
- You can't clone funnels to make minor changes.
- It's not easy to compare two different funnels to one another.
- It's sometimes slow and unpredictable.
- There are occasional bugs where the date ranges selected show one thing, but the data you're looking at is for a different date range.
March 13, 2015
Review of Mixpanel analytics @ WellnessFX
Score 10 out of 10
Vetted Review
Verified User
- Advanced segmentation
- Funnel analysis
- Cohort analysis
- Aggregate analytics over a time period of > 2 months.
- Cohort analysis/retention including same day/week conversions.
- Better explanations for data discrepancies when using client and server side implementation.
May 09, 2014
Mixpanel - Easy, Affordable, Flexible
Score 9 out of 10
Vetted Review
Verified User
We use Mixpanel to measure engagement and to guide product development of our iOS and Android apps. Mixpanel lets us visualize the customer behavior flow and quantify numerous conversion and behavior funnels.
- Easily set up simple behavior funnels. I.e. Customers who did A, then did B, then did C, with conversion rates at each step.
- Manage profiles of customers for targeted marketing. E.g. Send a push notification to all of my customers who consumed a particular product 3 months ago. Or automatically send a message to every user 2 weeks after their first login.
- CUSTOMER SERVICE!! They have excellent reps who are very knowledgable and quick to jump into a sticky analytics question. They are honest when Mixpanel is not the right tool for the a particular job, but are pretty good and coming up with solutions that fit within your existing framework.
- Layman's access to data exports is not great, unfortunately. The structure of the data when exported from nice and clean "Export" buttons is such that you can't really squeeze additional insight and custom analysis out of it. It often comes summarized so that the only real use would be creating custom dashboards, not running custom analysis.
- The data export API could also be a bit more open. Restrictions on the types of operations that can access the data make it more clumsy than it should be to extract your information.
- There are a few minor disconnects in the main reporting tools that make it so that you can't add that one last filter, or that one last dimension. For example, you might be able to see trends by city, and you see trends in conversion funnels, but you can't see trends in conversion funnels broken out by city.
October 25, 2013
Great Overall Tool for Metrics
Score 7 out of 10
Vetted Review
Verified User
- I really enjoy the interface-- it is nice to be able to share the views with people outside of our "data" team and have them understand what they are looking at.
- There is a good integration of information that I can share and aggregate within Mixpanel which is super helpful.
- It would be great to be able to see a data chart of my actual marketing funnel, and be able to identify key points of conversion. In a way, I could have an at-a-glance view.
October 19, 2013
Mixpanel - Amazingly Deep Analysis of User Behavior Onsite
Score 8 out of 10
Vetted Review
Verified User
- Mixpanel offers a high degree of data analysis, some times to an excessive degree. It does a great job of allowing you to view and analyze exactly how your audience uses your product, and enables great testing capabilities.
- Solved the issue of funnel analysis for us, as well as retention analysis.
- Not great at scaling in certain aspects, most noticeably the user analysis flows. Does a great job scaling in other areas however, such as retention.
September 11, 2013
Advanced Analytics with Mixpanel
Score 9 out of 10
Vetted Review
Verified User
- Mixpanel is great at building funnels on specific events you would like to track. It also has excellent reporting capabilities and allows you to segment your data and ultimately analyze who your customers are and what they do.
- Funnel analysis, Segmentation, Reporting - these are areas where Mixpanel excels above other analytics tools.
June 27, 2013
Use MixPanel for key conversion Improvements
Score 7 out of 10
Vetted Review
Verified User
- Tracking of events through their Javascript.
- Real-time dashboard of all the events that we wanted to track.
- Determining funnels and pageviews (although it's implied through the events I track).